SWS Survey on Book Readership, Reading Attitudes and Reading Preferences

The National Book Development Board commissioned the Social Weather Stations to conduct a survey on the reading attitudes and preferences of Filipinos. This is the most comprehensive study on book readership in the country. The survey was conducted from March 10 to 25, 2003 with 1,200 respondents composed of 300 voting-age adults from every study area: National Capital Region, Balance Luzon (areas within Luzon but outside NCR), Visayas, and Mindanao. The sample size has an error margin of +/-3% for the entire Philippines and +/-6% for every study area. Of the total respondents, 63.6% are from rural areas, while 36.4% from urban. Of the total respondents, 7.7% belong to classes ABC, 67.4% class D, and 24.8% class E.

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Significant Findings of the Book Readership Survey
Book Readership Survey 2007
Book Readership Survey 2012