Learn about negotiating book rights and augmented reality in the Rights Exchange Forum at the 38th Manila International Book Fair. The forum will be held on September 15, 2017, 1:00 p.m. to 4:00 p.m., in Meeting Rooms 4 and 5 at the SMX Convention Center.

Frankfurt Book Fair’s Vice President for Business Development, Claudia Kaiser will discuss “Negotiating deals: Make the Most of Trade Fairs.” She will focus on preparing for international trade book fairs, negotiations, and follow-through to closing transactions.

Snaplearn’s co-founder and managing director Gerald Cai will discuss augmented and virtual reality for publishers. Snaplearn is an augmented and a virtual reality app and platform for training, education, and publishing.


Time Activity
12:30 p.m. – 1:00 p.m. Registration
1:00 p.m. – 3:30 p.m. Negotiating deals: Make the Most of Trade Fairs


Speaker: Claudia Kaiser  

Vice President for Business Development

Frankfurt Book Fair


3:30 p.m. – 4:00 p.m.  Augmented and virtual reality for publishers


Speaker: Gerald Cai

Co-founder and Managing Director




The Rights Exchange Forum is also organized by NBDB, in partnership with BDAP. This is the second year of the event, which aims to spur business transactions between and among industry players. The event is organized for Filipino publishers and content creators who wish to enter the international book market.

This year, the event is free of charge, but pre-registration is required.

Pre-register by sending the following to bdap­_inc@yahoo.com.ph:

  1. Email subject: Rights Exchange Forum
  2. Name of participant/s
  3. Company/Affiliation of each participant
  4. Contact Numbers (landline and mobile) of each participant

Please note that enterprises can only register two (2) participants in the forum, the succeeding participant from the same enterprise shall be waitlisted.